MORE ABOUT
NICO
From problem framing to launch, I connect strategy,
UX, and engineering to move from signal to shipped.
UNLEASH YOUR CREATIVITY SHOWCASE YOU WORK
8+
YEars of experience
3
startups founded
50+
projects delivered
10+
industries touched
short bio
I’m Nicolás García (Nico). I lead end-to-end product work—problem framing, decision architecture, flows and IA, stakeholder alignment, instrumentation, and post-launch iteration. My focus: make complex things obvious, ship fast without breaking trust, and tie design to measurable outcomes across fintech, SaaS, e-commerce, and AI-powered products.
short bio
I’m Nicolás García (Nico). I lead end-to-end product work—problem framing, decision architecture, flows and IA, stakeholder alignment, instrumentation, and post-launch iteration. My focus: make complex things obvious, ship fast without breaking trust, and tie design to measurable outcomes across fintech, SaaS, e-commerce, and AI-powered products.
short bio
I’m Nicolás García (Nico). I lead end-to-end product work—problem framing, decision architecture, flows and IA, stakeholder alignment, instrumentation, and post-launch iteration. My focus: make complex things obvious, ship fast without breaking trust, and tie design to measurable outcomes across fintech, SaaS, e-commerce, and AI-powered products.
What I do best
/// Decision architecture — crisp problems, obvious next steps
/// Evidence loop — research → instrumentation → tests that change decisions
/// Systems that scale — patterns/tokens + operating playbooks & event contracts
/// Trust by design — clear states, AA accessibility, performance under budget
What I do best
/// Decision architecture — crisp problems, obvious next steps
/// Evidence loop — research → instrumentation → tests that change decisions
/// Systems that scale — patterns/tokens + operating playbooks & event contracts
/// Trust by design — clear states, AA accessibility, performance under budget
What I do best
/// Decision architecture — crisp problems, obvious next steps
/// Evidence loop — research → instrumentation → tests that change decisions
/// Systems that scale — patterns/tokens + operating playbooks & event contracts
/// Trust by design — clear states, AA accessibility, performance under budget
EXPERIENCE
simetrik
senior product designer / ux lead ai
jun 2024 - oct 2025
Connected business, engineering, and data science to drive an end-to-end strategy; led the design of agents that detect, fix, and reconcile financial data; defined the frameworks, processes, and quality bars.
simetrik
senior product designer / ux lead ai
jun 2024 - oct 2025
Connected business, engineering, and data science to drive an end-to-end strategy; led the design of agents that detect, fix, and reconcile financial data; defined the frameworks, processes, and quality bars.
TIKIN
senior product designer / Product manager
feb 2024 – jun 2024
I aligned business vision with real user needs, standardized processes, and brought AI into the product to deliver clear, scalable financial experiences.
TIKIN
senior product designer / Product manager
feb 2024 – jun 2024
I aligned business vision with real user needs, standardized processes, and brought AI into the product to deliver clear, scalable financial experiences.
MERCADO LIBRE
senior Ux DESIGNER
jul 2022 – ene 2024
Improved Mercado Libre’s sales experience—led from stakeholder definition to final design, directly impacting thousands of sellers.
MERCADO LIBRE
senior Ux DESIGNER
jul 2022 – ene 2024
Improved Mercado Libre’s sales experience—led from stakeholder definition to final design, directly impacting thousands of sellers.
beu
senior product designer / product manager
may 2021 – jul 2022
Built a unified creator platform—led the MVP, helped form the team, and drove the design system powering the product.
beu
senior product designer / product manager
may 2021 – jul 2022
Built a unified creator platform—led the MVP, helped form the team, and drove the design system powering the product.
uxbis
Associate Senior UI Designer
may 2019 – dic 2021
Partnered with fintech, logistics, and e-commerce companies to deliver tailored, end-to-end design solutions.
uxbis
Associate Senior UI Designer
may 2019 – dic 2021
Partnered with fintech, logistics, and e-commerce companies to deliver tailored, end-to-end design solutions.
Grupo nutresa
Service design Specialist
dic 2020 – oct 2021
Partnered on key projects with Nutresa brands—Crem Helado, Tienda Nutresa, Kibo, and Colcafé—using B2B service design to elevate CX and drive growth.
Grupo nutresa
Service design Specialist
dic 2020 – oct 2021
Partnered on key projects with Nutresa brands—Crem Helado, Tienda Nutresa, Kibo, and Colcafé—using B2B service design to elevate CX and drive growth.
lintellect
ui ux designer
dec 2018 – dec 2020
From day one, led a 6-person team to ship an MVP for educational creators—set the strategy, hired key talent with the founder, and validated it to market in a challenging environment.
lintellect
ui ux designer
dec 2018 – dec 2020
From day one, led a 6-person team to ship an MVP for educational creators—set the strategy, hired key talent with the founder, and validated it to market in a challenging environment.
consultant
ui ux designer / service designer / product manager
may 2017 – present
Worked with national and international agencies—leading from user research & validation to tailored interface design, always driving concrete results.
consultant
ui ux designer / service designer / product manager
may 2017 – present
Worked with national and international agencies—leading from user research & validation to tailored interface design, always driving concrete results.
Useful over shiny, outcomes over outputs. I make the next step obvious and keep the experience dependable in production.
human first
human first
human first
.BUSINESS-REAL
.BUSINESS-REAL
.BUSINESS-REAL
ALL MY STACK
[1]
FIGMA
Decision architecture & more…
[2]
Analytics
mixpanel · metabase
[1]
FIGMA
Decision architecture & more…
[2]
Analytics
mixpanel · metabase
[3]
NOTION
Docs & Ops
[4]
Code-First Prototyping
Claude Code · Cursor · Bolt.new
[3]
NOTION
Docs & Ops
[4]
Code-First Prototyping
Claude Code · Cursor · Bolt.new
[5]
maze
user testing
[6]
delivery
Roadmaps, decision & trade-offs
[5]
maze
user testing
[6]
delivery
Roadmaps, decision & trade-offs
Let'S WORK
Let'S WORK
Let'S WORK
TOGETHER
TOGETHER
TOGETHER
KEEP IT / SIMPLE, STUPID.
WHAT GETS MEASURED IMPROVES.